There’s nothing inherently wrong with water-soluble products, but the process of making an oil water-soluble adds additional ingredients that we would like to avoid when possible. Further, water solubility does not mean more readily-absorbent in the body (think of olive oil, or any other oil or fat we eat – we don’t need it to be “water-soluble” to be absorbed). Water solubility is useful if you need to a substance to be evenly distributed in water (for example, for a beverage or other water-based product). We currently do not have this need, and prefer to have a clean and honest ingredients panel on our products.